Guides 7 min read
How to Get Customers to Download Your Restaurant App
Building the app is the easy part. Here's the operator-grade playbook for actually getting your regulars to download it and order ahead.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Apps & Technology 8 Delivery & Direct Ordering 8 Marketing 7 Operations 7 Local SEO 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Square How-Tos 7 min read
Toast vs Square for a Café: Which POS Should You Pick?
A fair, operator-grade comparison of Toast and Square for a small café — real monthly costs, processing rates, contracts, and how to decide.
Guides 7 min read
QR Code Ordering for Cafés: How It Works and What It Costs
QR ordering lets guests scan, order, and pay from their own phone. Here's how to set it up on Square, what it costs, and its honest limits.
Square How-Tos 8 min read
Square Fees for Restaurants Explained (2026 Breakdown)
A plain-English breakdown of every fee Square charges a restaurant — processing rates, software plans, and what it adds up to per month.
Square How-Tos 6 min read
Square for Restaurants vs Square POS: Which Do You Need?
Square sells two ways to run a food business. Here's the honest difference for a café or quick-service spot, and how to pick.
Local SEO 7 min read
Add Your Own Ordering Link to Google Business Profile
A step-by-step guide to putting your own direct ordering link on the 'Order online' button of your Google Business Profile, instead of leaving it to third parties.
Apps & Technology 7 min read
App Store Optimization for Café & Restaurant Apps
How to write the title, subtitle, keywords, and screenshots for your café's branded app so it ranks for your own name and converts the people who search it.
Apps & Technology 7 min read
Square Online vs. a Branded App: Which Fits Your Café?
Square Online is free and fast; a branded app costs a flat monthly fee but owns the customer. A side-by-side on cost, loyalty, push, and effort for a café on Square.
Guides 8 min read
Apple Pay & Google Pay for Café Ordering on Square
A practical guide to turning on Apple Pay and Google Pay for café ordering on Square — what you get out of the box, what to configure, and what it costs.
Customer Retention 7 min read
Push Notifications for Cafés: How to Bring Customers Back
A grounded guide to using push notifications to bring café customers back — how they compare to email and SMS, what to send, and what they require to run.