Apps & Technology 9 min read
How to Get App Store Ratings for Your Café App
Star ratings decide whether a curious local installs your app. Here's the compliant way to ask, when to trigger it, and what to do about a one-star review.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Apps & Technology 8 Delivery & Direct Ordering 8 Marketing 7 Operations 7 Local SEO 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Marketing 9 min read
Are Google Ads Worth It for a Coffee Shop?
An honest cost-per-order breakdown of Google Ads for an independent café, the four situations where it's genuinely worth it, and the free work that beats it.
Operations 10 min read
What's a Good COGS Percentage for a Coffee Shop?
The benchmark, the formula, a worked cost-per-cup breakdown, and the five levers that move COGS before you touch your menu prices.
Apps & Technology 9 min read
Does Apple Take 30% of Your Restaurant App Orders?
The 30% App Store cut does not apply to food orders. Here is what Apple and Google actually charge a café app, and what you really pay instead.
Operations 10 min read
Do You Charge GST/HST on Café Online Orders in Canada?
The channel doesn't change the tax. A plain-language guide to GST/HST on café online orders, the Ontario point-of-sale rebate, and Square's tax settings.
Square How-Tos 9 min read
Time-Based Menus on Square: Cut Breakfast Off at 11
Stop taking breakfast orders at 11:04. How to schedule menus by time of day in Square, plus the prep-time trap that breaks most setups.
Mobile Apps 8 min read
Why Apple and Google Reject Restaurant Apps (and How to Pass)
The six review rules that reject café and restaurant apps most often, quoted from Apple's and Google's own guidelines, with the fix for each.
Square How-To 9 min read
Square Payment Links for Cafés: When to Use One (and When Not)
A no-website way to take a payment on Square: what payment links cost, what they can and can't do, and the six café jobs they actually fit.
Mobile Apps 10 min read
Where Are Your App Downloads Coming From? A Café Owner's Guide
Impressions, product page views, first-time downloads: what the two app dashboards actually measure, and how to tag your own links so you can tell what's working.
Square How-Tos 11 min read
Café Labour Cost Percentage: Benchmarks and Square Shifts Setup
The closest real benchmark, the definitional trap that makes most cafés think they're doing better than they are, and the Square reports that fix your schedule.