Marketing 9 min read
Are Google Ads Worth It for a Coffee Shop?
An honest cost-per-order breakdown of Google Ads for an independent café, the four situations where it's genuinely worth it, and the free work that beats it.
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Posts in Marketing
7 posts
Marketing 6 min read
How Much Should a Café Spend on Marketing?
How much a café should spend on marketing, what to spend it on, and why the cheapest 'marketing' is often keeping the customers you already have.
Marketing 7 min read
Is Square Marketing Worth It for a Café? Cost & Alternatives
Square Marketing is convenient because it sits on your Square customer data. Here's the honest cost breakdown and where cheaper, higher-reach channels beat it.
Marketing 7 min read
A2P 10DLC: How US Cafés Register to Text Customers
If your café texts customers from a 10-digit number in the US, carriers require A2P 10DLC registration. A plain-English guide to brands, campaigns, and fees.
Marketing 7 min read
How to Drive Café Orders From TikTok
Views are not orders. Here's how to build TikTok videos around a clear next step and route the traffic into an ordering channel you control.
Marketing 6 min read
How to Drive Café Orders From Instagram
Likes don't pay rent. Here's how to convert Instagram attention into actual café orders — the bio link, the content mix, the Stories play, and how to know it's working.
Marketing 6 min read
How to Get More Google Reviews for Your Café
More recent, higher-rated Google reviews lift your local ranking and win the click. Here's a repeatable, no-incentive system to earn them — and how mobile ordering makes the ask automatic.