7 posts
Point expiration feels responsible, but for most independent cafés it works against the repeat visits your program exists to create. Here's the honest trade-off.
A practical guide to designing a two- or three-tier VIP loyalty program for a café — thresholds, perks, margin math, and what Square can and can't do.
The math behind 'buy 9, get the 10th free' — how to pick an earn rate and reward that drives repeat visits without quietly eating your margin.
An honest comparison of the two loyalty models for cafés, the research behind each, and how to run whichever you choose on Square.
Digital stamp cards in Apple Wallet feel modern and cost little — but the wallet owns the customer surface. Here's the honest trade-off.
Punch cards, Square Loyalty, standalone loyalty apps, or loyalty bundled into a branded app — here's what each actually costs and when it pays for itself.
An operator-grade guide to designing a Square Loyalty program for a café — earn rates, reward thresholds, what it costs, and how a branded app amplifies it.
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