Loyalty & Retention 7 min read
What's a Good Repeat Customer Rate for a Coffee Shop?
The metric that predicts a café's survival better than foot traffic — how to measure it, what's normal, and how to move it.
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Posts tagged “loyalty”
10 posts
Loyalty & Retention 7 min read
Gift Cards vs. Loyalty: Which Drives More Café Visits?
Gift cards and loyalty solve different retention problems. Here's what each actually does for repeat café visits, what they cost, and why most cafés should run both.
Loyalty & Retention 8 min read
Birthday Rewards for Coffee Shops: Setup and Real Math
A practical, margin-aware guide to birthday rewards for cafés — what to offer, how to automate it, and how to make sure the free drink earns its keep.
Loyalty & Retention 7 min read
How to Run a Refer-a-Friend Program for Your Café
Turn your regulars into a referral engine: how to structure rewards, protect your margin, and actually track who referred whom on Square.
Loyalty & Retention 9 min read
How to Win Back Lapsed Café Customers (Without Discounting to Death)
Define lapsed correctly, target the right guests, and bring them back with a message that protects margin — not a blanket 50%-off blast.
Loyalty & Retention 6 min read
Customer Lifetime Value for Coffee Shops, Explained
A plain-language guide to customer lifetime value for cafés — the simple formula, a worked example, and what it changes about how you spend on marketing.
Guides 7 min read
How to Get Customers to Download Your Restaurant App
Building the app is the easy part. Here's the operator-grade playbook for actually getting your regulars to download it and order ahead.
Apps & Technology 7 min read
Square Online vs. a Branded App: Which Fits Your Café?
Square Online is free and fast; a branded app costs a flat monthly fee but owns the customer. A side-by-side on cost, loyalty, push, and effort for a café on Square.
Customer Retention 7 min read
Push Notifications for Cafés: How to Bring Customers Back
A grounded guide to using push notifications to bring café customers back — how they compare to email and SMS, what to send, and what they require to run.
Delivery & Direct Ordering 12 min read
Marketplace vs. Direct Ordering: Who Owns Your Customer Data?
On a marketplace you rent the customer; with direct ordering on your own POS you own the record — and that ownership is where repeat-business profit lives.