7 posts
Point expiration feels responsible, but for most independent cafés it works against the repeat visits your program exists to create. Here's the honest trade-off.
A practical guide to designing a two- or three-tier VIP loyalty program for a café — thresholds, perks, margin math, and what Square can and can't do.
The math behind 'buy 9, get the 10th free' — how to pick an earn rate and reward that drives repeat visits without quietly eating your margin.
An honest comparison of the two loyalty models for cafés, the research behind each, and how to run whichever you choose on Square.
A practical, margin-aware guide to birthday rewards for cafés — what to offer, how to automate it, and how to make sure the free drink earns its keep.
Punch cards, Square Loyalty, standalone loyalty apps, or loyalty bundled into a branded app — here's what each actually costs and when it pays for itself.
An operator-grade guide to designing a Square Loyalty program for a café — earn rates, reward thresholds, what it costs, and how a branded app amplifies it.
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