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Mobile ordering, loyalty & growth

Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.

Square How-Tos 25 Guides 19 Loyalty & Retention 14 Delivery & Direct Ordering 8 Apps & Technology 7 Operations 6 Local SEO 6 Marketing 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Square How-Tos 7 min read

How to Track Inventory on Square for a Coffee Shop

A practical, no-fluff guide to Square's built-in inventory tracking for a café — what it counts well, where it falls short, and how to set it up in an afternoon.

Jul 15, 2026
Gift Cards 8 min read

Do Café Gift Cards Expire? Canada & US Rules

The honest, jurisdiction-by-jurisdiction answer on gift card expiry and fees for independent cafés — plus what Square actually enforces.

Jul 14, 2026
Loyalty & Retention 7 min read

What's a Good Repeat Customer Rate for a Coffee Shop?

The metric that predicts a café's survival better than foot traffic — how to measure it, what's normal, and how to move it.

Jul 14, 2026
Local SEO 7 min read

Google Business Profile Posts to Promote Café Specials

The free promotional slot most cafés ignore — how to use Google Business Profile Posts to push specials, offers, and events into local search.

Jul 14, 2026
Square How-Tos 7 min read

How to Mark Items Sold Out (86) on Square Online

The exact steps to mark an item sold out on Square, from the POS and Dashboard, plus how to auto-restock it the next morning.

Jul 13, 2026
Local SEO 7 min read

Local SEO for Coffee Shops: Rank in the Map Pack

A plain-English guide to the three signals behind Google's local pack, and the specific moves that get a café into the top three for 'coffee near me.'

Jul 13, 2026
Marketing & Growth 7 min read

Sell End-of-Day Café Surplus Without Losing Margin

A practical playbook for monetizing café surplus — surprise bags, flash deals, and push — plus an honest cost comparison with Too Good To Go.

Jul 13, 2026
Marketing 7 min read

Is Square Marketing Worth It for a Café? Cost & Alternatives

Square Marketing is convenient because it sits on your Square customer data. Here's the honest cost breakdown and where cheaper, higher-reach channels beat it.

Jul 12, 2026
Loyalty & Retention 7 min read

Should Your Café's Loyalty Points Expire? The Honest Math

Point expiration feels responsible, but for most independent cafés it works against the repeat visits your program exists to create. Here's the honest trade-off.

Jul 12, 2026
Payments & Fees 7 min read

Interac Debit on Square: What Canadian Cafés Actually Pay

Interac debit is the cheapest way to get paid at a Canadian café counter. Here's exactly what Square charges, and how to lower your blended rate with it.

Jul 12, 2026
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