Payments 8 min read
Should Your Café Accept Cash App Pay on Square?
A plain-English look at Cash App Pay on Square — the fees, the surfaces it works on, the US-only catch, and whether it's worth turning on for a café.
The Tany blog
Mobile ordering, loyalty & growth
Practical guides for independent cafés and restaurants running on Square — from the team building branded ordering apps that go live in 24 hours.
Square How-Tos 25 Guides 19 Loyalty & Retention 14 Delivery & Direct Ordering 8 Apps & Technology 7 Operations 6 Local SEO 6 Marketing 6 Mobile Apps 3 Square How-To 3 Payments & Fees 3 Payments 3 Marketing & Growth 2 Customer Retention 2 Gift Cards 1 Payments & Tipping 1 Comparisons 1 Marketing & Retention 1 POS Comparisons 1 Growth & Marketing 1 Mobile Ordering 1
Payments 9 min read
Why Square Holds Your Café's Funds (and What to Do)
An honest operator's guide to Square reserves and fund holds — what triggers them, how long the money is tied up, and how to reduce the odds.
Loyalty & Retention 8 min read
How to Build a Tiered VIP Loyalty Program for a Café
A practical guide to designing a two- or three-tier VIP loyalty program for a café — thresholds, perks, margin math, and what Square can and can't do.
Payments 7 min read
Afterpay for Cafés: Is Buy Now, Pay Later Worth It?
Afterpay costs a café about 6% + 30¢ per order. For a $5 latte that's absurd — but for catering, merch, and gift-card orders it can pencil out. The honest breakdown.
Guides 8 min read
Does My Coffee Shop Need a Mobile App? An Honest Answer
Not every café needs an app. Here's the honest test — regulars, rush, and repeat volume — plus realistic adoption numbers before you spend a dollar.
Guides 8 min read
How to Launch a Seasonal or Limited-Time Drink on Square
The full playbook for a limited-time drink on Square: schedule it, price it, and use scarcity, push, and loyalty to drive the traffic spike.
Marketing 7 min read
A2P 10DLC: How US Cafés Register to Text Customers
If your café texts customers from a 10-digit number in the US, carriers require A2P 10DLC registration. A plain-English guide to brands, campaigns, and fees.
Marketing 7 min read
How to Drive Café Orders From TikTok
Views are not orders. Here's how to build TikTok videos around a clear next step and route the traffic into an ordering channel you control.
Guides 6 min read
How to Sell Coffee Beans & Merch Online With Square
Your bags of beans and branded mugs can sell while you sleep. Here's how to add shippable retail to a Square café without a second system.
Square How-Tos 6 min read
How to Set Up a Happy Hour Discount on Square
How to run an automatic, time-scheduled happy hour on Square without staff keying in codes — the setup steps, plan differences, and how to protect your margin.