What's a Good COGS Percentage for a Coffee Shop?
The benchmark, the formula, a worked cost-per-cup breakdown, and the five levers that move COGS before you touch your menu prices.
83 posts
The benchmark, the formula, a worked cost-per-cup breakdown, and the five levers that move COGS before you touch your menu prices.
The 30% App Store cut does not apply to food orders. Here is what Apple and Google actually charge a café app, and what you really pay instead.
The channel doesn't change the tax. A plain-language guide to GST/HST on café online orders, the Ontario point-of-sale rebate, and Square's tax settings.
Stop taking breakfast orders at 11:04. How to schedule menus by time of day in Square, plus the prep-time trap that breaks most setups.
The six review rules that reject café and restaurant apps most often, quoted from Apple's and Google's own guidelines, with the fix for each.
A no-website way to take a payment on Square: what payment links cost, what they can and can't do, and the six café jobs they actually fit.
The closest real benchmark, the definitional trap that makes most cafés think they're doing better than they are, and the Square reports that fix your schedule.
The 20-location threshold explained plainly — who is covered, what the exact required wording is, what it costs to get wrong, and why some independents post calories anyway.
The honest playbook for bad Google reviews: what you can get removed, what you can't, and how to write a reply that wins over the person reading it next.
Offices want a monthly bill, not a card tap. Here's how to run corporate coffee accounts on Square Invoices without becoming an unpaid lender.
Popularity times profit puts every menu item in one of four boxes. Here's how to build the matrix from your Square item sales report and act on it.
The app is the easy part. Here's the operator runbook for getting your baristas ready before the first mobile order lands mid-rush.
The pickup time you quote is a promise. Here's how to set accurate prep times and order lead times on Square Online so orders arrive at a pace your café can actually hit.
A plain-English read on which accessibility rules actually apply to an independent café, and the handful of fixes that cover most real failures.
A channel-by-channel holiday hours checklist for Square cafés, including the one gap where Square Online can't express a short day.
Square can keep taking card payments when your internet drops — but offline mode moves the risk onto you. Here's how it works and how to use it safely.
A clear walkthrough of Square's tip pooling — the three split methods, who's eligible, what plan you need, and the legal basics to get right before you turn it on.
A practical, no-fluff guide to Square's built-in inventory tracking for a café — what it counts well, where it falls short, and how to set it up in an afternoon.
The honest, jurisdiction-by-jurisdiction answer on gift card expiry and fees for independent cafés — plus what Square actually enforces.
The metric that predicts a café's survival better than foot traffic — how to measure it, what's normal, and how to move it.
The free promotional slot most cafés ignore — how to use Google Business Profile Posts to push specials, offers, and events into local search.
The exact steps to mark an item sold out on Square, from the POS and Dashboard, plus how to auto-restock it the next morning.
A practical playbook for monetizing café surplus — surprise bags, flash deals, and push — plus an honest cost comparison with Too Good To Go.
Interac debit is the cheapest way to get paid at a Canadian café counter. Here's exactly what Square charges, and how to lower your blended rate with it.
A plain-English look at Cash App Pay on Square — the fees, the surfaces it works on, the US-only catch, and whether it's worth turning on for a café.
An honest operator's guide to Square reserves and fund holds — what triggers them, how long the money is tied up, and how to reduce the odds.
Afterpay costs a café about 6% + 30¢ per order. For a $5 latte that's absurd — but for catering, merch, and gift-card orders it can pencil out. The honest breakdown.
Not every café needs an app. Here's the honest test — regulars, rush, and repeat volume — plus realistic adoption numbers before you spend a dollar.
Your bags of beans and branded mugs can sell while you sleep. Here's how to add shippable retail to a Square café without a second system.
How to run an automatic, time-scheduled happy hour on Square without staff keying in codes — the setup steps, plan differences, and how to protect your margin.
A café owner's guide to Square Team Management: individual staff logins, what the free tier limits, when the paid tier pays for itself, and the permissions that protect your register.
The honest plan for moving a café from Toast to Square: the contract math nobody warns you about, what carries over via CSV, and what you rebuild by hand.
Square is PCI Level 1 compliant and covers the burden for card data it handles — but the moment a third party touches a card number, scope shifts back to you.
Every way to add delivery to a Square café — on-demand couriers, your own staff, or a marketplace — with real fees and a decision model.
What a Square Kitchen Display System costs, what it requires, and the honest test for whether your café actually needs one yet.
Roughly two-thirds of food carts are abandoned. A practical playbook for recovering those lost café orders with Square Marketing, faster checkout, and push.
A plain-English guide to Square payment disputes for cafés: how the process works, what a lost chargeback actually costs, and how to prevent them.
Curbside pickup is a free Square Online fulfillment option. Here's how to set it up, staff it, and keep the hand-off fast at a busy café.
Refunds are unavoidable in pickup and delivery. Here's how to process them cleanly on Square, what they actually cost you, and when store credit beats a refund.
You can't negotiate Square's headline rate at low volume, but you can change how you take payment — and that's where the real savings hide.
A practical, operator-grade walkthrough for letting guests book a pickup time on Square, plus the limits that keep your kitchen from drowning.
A plain-English breakdown of Square's transfer schedule, the daily cutoff that decides which sales batch when, and how to get paid faster without overpaying.
A practical method for pricing your online menu: target food-cost percentages, when to mark up for delivery, and the rounding tricks that protect margin.
A clear, numbers-first comparison of Square Online and ChowNow for an independent café, plus the volume math that tells you which one is cheaper.
An operator-grade comparison of taking orders by phone versus online — the hidden labour cost, the missed-call revenue leak, accuracy, and when each still makes sense.
How to build clean modifier sets and surface allergen info in Square so online orders are accurate, profitable, and safe — without confusing your kitchen.
Define lapsed correctly, target the right guests, and bring them back with a message that protects margin — not a blanket 50%-off blast.
An honest look at tipping on pickup and mobile orders: how to turn it on in Square, what actually moves the tip rate, and where a branded app helps.
Shopify is built for shipping products; Square is built for serving food. Here's the honest pricing-and-fit comparison for a café taking pickup orders.
Online orders land in the same Square system as in-store sales. Here's how to route them to a display or printer, set prep times, and throttle the rush.
Reader, Stand, Terminal, Kiosk, or Register? A plain-English buying guide to Square hardware for a café, with current US prices and what each is actually for.
What's legal, what's capped, and whether passing card fees to customers actually helps a café—or just costs you goodwill.
A realistic, no-hype timeline for getting a branded café app live—and why most of the wait is app store review, not coding.
A no-fluff walkthrough of standing up commission-free pickup ordering on the Square Online site you probably already have.
What Canada's anti-spam law (CASL) actually requires before you email or text your café customers — consent, the 2-year window, and where push fits.
The morning rush decides your daily revenue. Here's how order-ahead, pickup timing, and station layout cut wait times without adding staff.
Square vs Lightspeed for a coffee shop, compared on the things that actually matter: monthly cost, processing rates, online ordering, and loyalty.
Square Kiosk and mobile order-ahead solve different problems. Here's what each costs, what each is good at, and why most cafés end up wanting both.
A practical playbook for offering order-ahead across multiple café locations on Square — location-aware menus, pickup routing, reporting, and per-site cost.
A practical guide to cutting no-shows and uncollected pickup orders at your café — prepayment, smart prep timing, ready-notifications, and how to handle the ones that still slip through.
Stop guessing. Here's the exact math to decide whether a $99/month branded app earns its keep at your café — break-even, payback, and the levers that move it.
Holiday boxes, next-day pickups, and catering trays all need scheduled ordering. Here's how to set up pre-orders and order scheduling on Square Online, step by step.
Punch cards, Square Loyalty, standalone loyalty apps, or loyalty bundled into a branded app — here's what each actually costs and when it pays for itself.
AOV is the cheapest growth lever you have. Here are the menu, upsell, and mobile-ordering tactics that lift it without adding a single new customer.
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.
Moving a café off Clover and onto Square, the honest way: what carries over via CSV, what you have to rebuild by hand, and how to cut over without a bad morning.
Turn your iPhone into a card reader with Square — what it costs, which iPhones work, the contactless tap limit, and where a phone-only setup hits a wall.
An operator-grade comparison of Clover and Square for a small café — what each really costs once you add hardware, software, and processing.
A plain-language guide to customer lifetime value for cafés — the simple formula, a worked example, and what it changes about how you spend on marketing.
A clear, Canada-specific breakdown of what SkipTheDishes actually costs a restaurant — commission, processing, and marketing fees — plus how to keep more of each order.
Recurring revenue for a café, explained: how to price and launch a coffee subscription or membership on Square without the math working against you.
A fair, operator-grade comparison of Toast and Square for a small café — real monthly costs, processing rates, contracts, and how to decide.
QR ordering lets guests scan, order, and pay from their own phone. Here's how to set it up on Square, what it costs, and its honest limits.
A plain-English breakdown of every fee Square charges a restaurant — processing rates, software plans, and what it adds up to per month.
Square sells two ways to run a food business. Here's the honest difference for a café or quick-service spot, and how to pick.
A step-by-step guide to putting your own direct ordering link on the 'Order online' button of your Google Business Profile, instead of leaving it to third parties.
How to write the title, subtitle, keywords, and screenshots for your café's branded app so it ranks for your own name and converts the people who search it.
Square Online is free and fast; a branded app costs a flat monthly fee but owns the customer. A side-by-side on cost, loyalty, push, and effort for a café on Square.
A practical guide to turning on Apple Pay and Google Pay for café ordering on Square — what you get out of the box, what to configure, and what it costs.
What it actually costs to sell Square eGift cards, how to set them up, and how to use them as a low-cost engine for prepaid revenue and repeat visits.
An operator-grade guide to designing a Square Loyalty program for a café — earn rates, reward thresholds, what it costs, and how a branded app amplifies it.
A hands-on walkthrough of enabling order-ahead pickup on Square — every setting that matters, plus where a free Square site ends and a branded app begins.
A fair, operator-grade walkthrough of every commission-free way to take online orders, and how to stand one up this week.
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