Marketing 9 min read
Are Google Ads Worth It for a Coffee Shop?
An honest cost-per-order breakdown of Google Ads for an independent café, the four situations where it's genuinely worth it, and the free work that beats it.
Tag
Posts tagged “coffee shop”
13 posts
Square How-Tos 7 min read
How to Track Inventory on Square for a Coffee Shop
A practical, no-fluff guide to Square's built-in inventory tracking for a café — what it counts well, where it falls short, and how to set it up in an afternoon.
Loyalty & Retention 7 min read
What's a Good Repeat Customer Rate for a Coffee Shop?
The metric that predicts a café's survival better than foot traffic — how to measure it, what's normal, and how to move it.
Local SEO 7 min read
Google Business Profile Posts to Promote Café Specials
The free promotional slot most cafés ignore — how to use Google Business Profile Posts to push specials, offers, and events into local search.
Loyalty & Retention 7 min read
Should Your Café's Loyalty Points Expire? The Honest Math
Point expiration feels responsible, but for most independent cafés it works against the repeat visits your program exists to create. Here's the honest trade-off.
Loyalty & Retention 8 min read
How to Build a Tiered VIP Loyalty Program for a Café
A practical guide to designing a two- or three-tier VIP loyalty program for a café — thresholds, perks, margin math, and what Square can and can't do.
Loyalty & Retention 8 min read
How to Set Your Cafe's Loyalty Earn Rate & Rewards
The math behind 'buy 9, get the 10th free' — how to pick an earn rate and reward that drives repeat visits without quietly eating your margin.
Loyalty & Retention 7 min read
Punch Card vs Points: Which Café Loyalty Program Wins?
An honest comparison of the two loyalty models for cafés, the research behind each, and how to run whichever you choose on Square.
Operations 7 min read
How to Cut Coffee Shop Morning Rush Wait Times
The morning rush decides your daily revenue. Here's how order-ahead, pickup timing, and station layout cut wait times without adding staff.
POS Comparisons 8 min read
Square vs Lightspeed for a Café or Coffee Shop
Square vs Lightspeed for a coffee shop, compared on the things that actually matter: monthly cost, processing rates, online ordering, and loyalty.
Loyalty & Retention 8 min read
How Much Does a Coffee Shop Loyalty Program Cost?
Punch cards, Square Loyalty, standalone loyalty apps, or loyalty bundled into a branded app — here's what each actually costs and when it pays for itself.
Growth & Marketing 7 min read
How to Increase Average Order Value at Your Café
AOV is the cheapest growth lever you have. Here are the menu, upsell, and mobile-ordering tactics that lift it without adding a single new customer.
Mobile Ordering 12 min read
How to Set Up Mobile Order-Ahead on Square for Your Café
A hands-on walkthrough of enabling order-ahead pickup on Square — every setting that matters, plus where a free Square site ends and a branded app begins.