Marketing & Growth 7 min read
Sell End-of-Day Café Surplus Without Losing Margin
A practical playbook for monetizing café surplus — surprise bags, flash deals, and push — plus an honest cost comparison with Too Good To Go.
Tag
Posts tagged “push notifications”
11 posts
Marketing 7 min read
Is Square Marketing Worth It for a Café? Cost & Alternatives
Square Marketing is convenient because it sits on your Square customer data. Here's the honest cost breakdown and where cheaper, higher-reach channels beat it.
Guides 8 min read
How to Launch a Seasonal or Limited-Time Drink on Square
The full playbook for a limited-time drink on Square: schedule it, price it, and use scarcity, push, and loyalty to drive the traffic spike.
Loyalty & Retention 8 min read
Birthday Rewards for Coffee Shops: Setup and Real Math
A practical, margin-aware guide to birthday rewards for cafés — what to offer, how to automate it, and how to make sure the free drink earns its keep.
Loyalty & Retention 9 min read
How to Win Back Lapsed Café Customers (Without Discounting to Death)
Define lapsed correctly, target the right guests, and bring them back with a message that protects margin — not a blanket 50%-off blast.
Apps & Technology 8 min read
PWA vs. Native App for Restaurant Mobile Ordering
A PWA is cheaper and skips the app stores; a native app gets a real home-screen icon and reliable push. Here's how to choose for a café on Square.
Marketing & Retention 7 min read
Can You Email or Text Café Customers in Canada? (CASL)
What Canada's anti-spam law (CASL) actually requires before you email or text your café customers — consent, the 2-year window, and where push fits.
Guides 6 min read
How to Reduce No-Shows on Café Pickup Orders
A practical guide to cutting no-shows and uncollected pickup orders at your café — prepayment, smart prep timing, ready-notifications, and how to handle the ones that still slip through.
Loyalty & Retention 7 min read
Email vs SMS vs Push: How Cafés Should Reach Customers
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.
Customer Retention 7 min read
Push Notifications for Cafés: How to Bring Customers Back
A grounded guide to using push notifications to bring café customers back — how they compare to email and SMS, what to send, and what they require to run.
Loyalty & Retention 11 min read
Square Loyalty for Cafés: Turn First-Timers into Regulars
An operator-grade guide to designing a Square Loyalty program for a café — earn rates, reward thresholds, what it costs, and how a branded app amplifies it.