Marketing 6 min read
How Much Should a Café Spend on Marketing?
How much a café should spend on marketing, what to spend it on, and why the cheapest 'marketing' is often keeping the customers you already have.
Tag
Posts tagged “restaurant marketing”
3 posts
Guides 7 min read
How to Run Café Promotions Without Losing Your Margin
Most café promotions feel successful and lose money. The break-even formula and a few rules separate a real win from a busy, unprofitable day.
Delivery & Direct Ordering 12 min read
Marketplace vs. Direct Ordering: Who Owns Your Customer Data?
On a marketplace you rent the customer; with direct ordering on your own POS you own the record — and that ownership is where repeat-business profit lives.