Marketing 7 min read
Is Square Marketing Worth It for a Café? Cost & Alternatives
Square Marketing is convenient because it sits on your Square customer data. Here's the honest cost breakdown and where cheaper, higher-reach channels beat it.
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Posts tagged “SMS marketing”
4 posts
Marketing 7 min read
A2P 10DLC: How US Cafés Register to Text Customers
If your café texts customers from a 10-digit number in the US, carriers require A2P 10DLC registration. A plain-English guide to brands, campaigns, and fees.
Marketing & Retention 7 min read
Can You Email or Text Café Customers in Canada? (CASL)
What Canada's anti-spam law (CASL) actually requires before you email or text your café customers — consent, the 2-year window, and where push fits.
Loyalty & Retention 7 min read
Email vs SMS vs Push: How Cafés Should Reach Customers
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.