Marketing 7 min read
Is Square Marketing Worth It for a Café? Cost & Alternatives
Square Marketing is convenient because it sits on your Square customer data. Here's the honest cost breakdown and where cheaper, higher-reach channels beat it.
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Posts tagged “Square Marketing”
3 posts
Loyalty & Retention 9 min read
How to Win Back Lapsed Café Customers (Without Discounting to Death)
Define lapsed correctly, target the right guests, and bring them back with a message that protects margin — not a blanket 50%-off blast.
Loyalty & Retention 7 min read
Email vs SMS vs Push: How Cafés Should Reach Customers
Email is cheap, SMS gets read, push is free once you have an app. Here's how the three customer-messaging channels actually compare for a café — and how to use them together.